In this blog, we are going to uncover something that has been a huge issue for me a long time while growing up, which is the Olympic Games. As the athletes are getting ready for the Summer Games in London, England while I am writing this blog about Olympic Games still meaning something in the Modern Era. Let us get into a little history and see if we can uncover some answers from the past. The games were founded back in 4th century BC in Greece. In the 8th Century, the International Olympic Committee took over and then push it to the modern-day Olympics as we know the games now. Greece kept on hosting the games but the first country to host asides Greece was Paris, France. International Olympic Committee pushed for Summer and Winter Olympic and they are two years between each other. The big reason why there is Summer and Winter is the fact some games you cannot play in the summer. There were several times the Olympics were cancelled because of the World Wars, which were 1916, 1940, 1944. During the Cold War, Olympics was limited in 1980 and 1984. The Olympics use the old era awards, which are Gold Medal for first, Silver Medal for second, and Bronze Medal for third. As of today, there are over two hundred nations are involved in all the games. The five rings are for the five inhabited continents and the colors, which are blue, yellow, black, green, and red, are behind a white background. The colors were picked because these colors are on every country’s flag.
Here is a statement from Olympic Creed:
The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.
This is an interesting statement. I believe the Olympic games are for peace in the world to prevail war while having completion with all world’s countries. I was going to draw my thought that is the reason why we should keep the games going on in the world. It is not the case when they cancel Olympic Games during the World Wars. Also during the Cold War the games were limited during those years.
Why are we still doing the games? Here is a few questions that we look at to get some answers.
Is it an easy way for the country to say they are the best in the world? I believe that is right and London will have 204 different countries sending their athletes to be in all the different summer sporting events. The interesting fact is that China will send 639 athletes to London. I cannot find the break down for each country. I would be interested to know how many the United States and other major countries are sending. This is a good reason to keep the games around. It is nice to see all the countries go against each other.
Does the country pay for the training of the athletes? This question might upset myself and everyone that reads this blog post. Eastern countries do pay for their trainings and sponsored their athletes. However, the United States do not as a country, corporation sponsors the athletes. I am really not upset about this situation. I am fine with this as long as the government does not pay for any of the athletics. Our country’s finance situation is really bad along with the world. I believe the countries should cut that expense off for the time being. There is more import things to take care of right now. For example, Greece is a really great example. That country finances is all messed up and I would hope that they take care of more important things then these Olympic Games. Yes, Greece will be at this years Olympic Games.
Here is article I believe will answer some questions about Greece and Europe (www.washingtonpost.com):
LONDON 2012: Amid financial crisis, several nations struggle to prepare for Olympics
This is private money but did any of the companies that took government bail out sponsor any of the athletes from the last Olympic Games? I cannot find anything to support any answer. I will have to say no which is a very good thing.
I really have not come up with an answer if we need the Olympic Games. This next question will answer some of it. With all the marketing, sponsorship, and cost of ads from major companies, how are the tv ratings in the last Olympic Games in 2008? What age groups watch it? Well the 2008, China Olympic Games draw the largest television audience for the history of the games. The United States hit a daily of 27 million with a total for the Olympic Games of 211 million people. In the world 4.7 billion viewers which is 70% of the world’s population. In 2004, it was only 3.9 billion and 2002 was 3.4 billion. Alright, agree these numbers look really damn good. Here is my thought on this idea. The world’s population in 2008 was 6.7 billion people. In 2004, it was at 6.4 billion. Every four years the world’s population is growing so of course these numbers look really good. In 2012, the population might reach 7.026 billion. I will say we will have record-breaking numbers again this years Olympic Games in London, England. The really question is the second part of it. What age groups watch the Olympic Games?
Here is a chart from Nielsen Company:
The Super Bowl had the New Orleans Saints against Indianapolis Colts. This Super Bowl is the third highest program in United States television history. (This is according to Matt Webb Mitovich article on www.tvline.com) I realize Olympic Games are multiple events but I just wanted to show how this Super Bowl ratings in history of United States’ television history. I believe it is interesting that 55+ watched the Olympic Games over the Super Bowl. I will get into that thought along with this pie graph says below.
Here is a pie graph from Nielsen Company:
I believe we saw this one coming. I know I did and by looking at this pie graphs it proves it. More males watch the Super Bowl then the Olympic Games and more females watch the Olympic Games. These Olympic Games in 2010 was the Winter Games. I would not be shocked to see the same numbers for the 2012 Olympic Summer Games.
In closing, the Olympic Games still kind of matter. After during the research, it proves my thoughts that the Olympic Games should be retired. It is not the case. The Olympic Games does not matter to the young people in the world at least in the United States. I could not find facts to support that when people get older they start caring about the games. With all the best athletics playing in the NHL, MLB, NBA, and NFL, we get the Olympic Games every year in those respected sports asides the every four years. When I was growing up, the Dream Team for basketball, which had all the all stars in the NBA, was a huge deal but I cannot remember watching any of the games. I get it. You are able to watch games that you normally do not get to see on television. However, those sports are starting to pop up on some four letter sport network, the Olympic Games are more and more becoming a dying breed. With major corporation putting a ton of marketing money into the games, I want to see who they think is their target market. These games are going to be interesting for a few reasons. I want to see if any of the corporation that a government bail out is involved and what the ratings will be over all, age group, and what gender that will be watching the games. As of right now, the Olympic Games bring more problems to the countries that host it and the rest of the world. The terrorist threat that comes out everything time these games are being played. I just feel we could put our efforts somewhere else to improve the world as we know it today. I will be doing a follow-up blog after the games to see if there is any answers to these questions. I respect the rich history of the games and I am happy there is some people who enjoy these games. As of right now, it is just me and a few other people who want these games to go away for good. Go USA! Drink it! Enjoy it! Metal it! \m/
Bill DJ Weiser