New Beer Blog Epic Armageddon IPA


In this beer blog, we are going to get into a brewery I have been wanting to try in a very long time.  I am talking about Epic Brewery from New Zealand.  The beer is their Armageddon India Pale Ale.  Epic Brewing was started in 2006 by the founder, who is Luke Nicholas.  In 2007,  Steam Brewing Company sold all the Epic Brewing and the brands to Luke Nicholas.  The brewery started to sell their beers to Australia in 2009.  The United States and Sweden in 2010 and Belgium and Italy in 2011.  They brew several different beer styles.  Let us get into the beer.

It has a clear copper color with pure white head on this India Pale Ale.  The smell is grapefruit.  The taste of this medium body beer is a carbonated grapefruit notes with a slight dry hop aftertaste.  It is pretty drinkable beer.

Here is a description from their website (

Armageddon I.P.A

The answer to everything.

In the beginning, there was nothing. Then an impish brewer piled a ludicrous amount of hops into a batch of beer. This zymurgical big bang is Epic Armageddon, an apocalyptic assault on your preconceptions and taste buds. It may be too huge for this fragile planet so enjoy this beer like it was the last one on Earth.


  • English pale ale
  • Caramalt


  • US Cascade
  • US Centenniel
  • US Columbus
  • US Simcoe

Flavours & aromas

  • Hops! hops! hops!
  • Citrus
  • Grapefruit


  • Best in Class – BrewNZ 2011
  • Best in Class – BrewNZ 2009
  • Gold Medal – BrewNZ 2011
  • Gold Medal – BrewNZ 2009
  • Bronze Medal – BrewNZ 2010

Here is a their website and twitter addresses:


Twitter:  @EpicBeer

Closing, I am not disappointed with this beer after a long wait of wanting to try it.  I will be hunting down the rest of their brews.  This brewmaster did a great job on this brew.  He and his company put some thought behind this brew.  The beer is nice balance with some great hop notes and character.  It is pretty drinkable for the beer style.  I will be looking for more of this beer in Detroit beer market.  Thanks Luke for giving the United States craft beer drinker a good import IPA.  Go get some!  Drink it!  Enjoy it!  \m/


Bill DJ Weiser


Twitter:  @djweiser

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