New Beer Blog Milwaukee Brewing Love Rock Vienna Style Lager


In this beer blog, we are going to take a look at another beer from the Milwaukee Brewing Company.  The beer is their Love Rock Vienna Style Lager.   If you read my earlier on their Pull Chain Pale, you know the history of this brewery.  If you have not read that blog, please read the first part of that blog.  Let us get into the beer.

It has a hazel golden color without a head on the beer.  There is really no smell to it.  It has a slight malty with shunky taste with a nice crisp finish. It is extremely drinkable beer.

Here is a descriation from their website (

Love Rock is a Vienna Style Lager. This type of lager beer has a subtle malt sweetness, balanced by the earthy tones of noble German Hallertauer hops.

The Rock is a story unique to Milwaukee and our freshwater coast. As part of the drinking water system for the city, the system draws from a big pipe in the Lake. The “intake” was marked by a big structure that was prominent off the Bradford Beach shoreline. Because of the privacy (in plain view!)the Rock was a popular lookout point for ambitious suitors. In the exciting free love days of the early ’70′s, a few ambitious Milwaukeeans paddled out to the Rock and memorialized the sentiment of the time.

The original version of Love Rock known as “Winter Lager” happens to be the second batch of beer brewer at our second street location, it was brewed on November 27th 2007. We have made a few adjustments to the recipe over the years, just to the body and to the color. The Love Rock is Milwaukee Brewing’s first year round production lager. The cold, long fermentation process that helps create such a smooth flavor. This recipe is pretty straight forward with the malts and two hop varieties. The Vienna style malt adds a nice toasty quality without overwhelming the beer. Our yeast guy tells us that this lager strain happens to be quite old. Many of the the major breweries in Milwaukee did, and still do, use this yeast. Love Rock is a refreshing and simple beer.

Here is a video from youtube ( and their website (

Here is their website and twitter addresses:


Twitter:  @mkebrewco

In closing, I enjoy pretty much all beers from this brewery.  This is not my favorite beer from this brewery but it is still a pretty good beer.  If you enjoy craft lagers, you will need to check this beer out.  I really enjoyed this beer but I will enjoy it if I cannot find something else. Go get some and let me know what you think of this craft lager.  Drink it!  Enjoy it!  Metal it!  \m/


Bill DJ Weiser


Twitter:  @djweiser

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